Multi-channel sellers
Anyone selling on their own site plus one or more marketplaces.
Online retail
The back-office your storefront doesn't give you
Orders, fulfilment, returns, multi-channel listings and customer data in one place. Your storefront is good at selling; this is for everything that happens between the order and the money.
E-commerce — Order Queue
Live
To pick148-22
Dispatched612+64
Returns open19
Own storefront341
Marketplace A208
Marketplace B63
Wholesale portal48
Illustrative interface
0Channels supported
0Orders per day
0Returns cycle time
0Weeks to deploy
The problem
Selling is solved. Fulfilling is not
Shopify, a marketplace and a WhatsApp order book each produce orders. None of them runs your warehouse.
The moment you sell in more than one place, the work moves. Picking lists get assembled by hand. A marketplace order gets fulfilled from stock the website had already promised. Returns arrive with no paperwork and sit in a corner until someone decides what they were.
This back-office consolidates orders from every channel into one queue, allocates against a single stock position, and handles returns as a process with a state rather than a pile. It also means customer history is complete regardless of which channel the order came through.
Unified order queue across storefront and marketplaces
Allocation against a single stock position
Pick, pack and dispatch with courier label generation
Returns and exchanges with reason codes and restocking rules
Multi-channel listing and price management
Consolidated customer record and order history
Capabilities
What it does
The operational middle of e-commerce, which is where the margin is quietly lost.
Order management
Orders from every channel in one queue, with holds, partial shipment, backorder handling and edit-before-dispatch.
Fulfilment
Batch picking, packing verification, courier integration and label printing, with dispatch confirmation pushed back to the channel.
Returns & exchanges
Customer-initiated returns with reason capture, inspection outcome, restocking or write-off, and refund status visible to support.
Listings & pricing
Product content and price managed once and published per channel, with channel-specific overrides where a marketplace demands them.
Customer record
One profile across channels, with order history, communications and lifetime value rather than a separate identity per storefront.
Reporting
Contribution by channel and product after shipping and returns — which is usually a different ranking from gross revenue.
Who it's for
Who needs this
Retailers going online
Established shops whose e-commerce volume has outgrown manual handling.
High-returns categories
Apparel and electronics, where the returns process is a material cost rather than an edge case.
E-commerce FAQ
Before you get in touch
No. Your storefront keeps selling; this manages what happens afterwards and keeps stock and customer data consistent across channels.
The major regional carriers, and we add others when a client needs one. Label generation and tracking push-back are the parts that matter.
Yes — into Snowfire or your existing finance platform, so revenue and refunds land without manual journal entries.
By allocating against one stock position rather than per-channel buffers, with configurable safety stock for channels that punish cancellations.
Related
You might also need
Store management
The single inventory position this reads from.
See store managementSnowfire ERP
Finance behind the online operation.
See SnowfireSystem integration
Connecting channels, couriers and finance.
See services
Next step
Bring us the messy problem. We like those.
A 30-minute call, no deck, no obligation. Tell us what is breaking and we'll say honestly whether we're the right team to fix it.